Inside Sales Account Manager

Company: Lamar Advertising Company
Location: West Salem
Posted on: April 2, 2026

Job Description:

Are you interested in helping local businesses succeed without even leaving the office? If so, we’d love to have you join our sales team! Our Lamar office in La Crosse, Wisconsin is in search of a new Inside Sales Account Manager to help us bring outdoor advertising campaigns to life for brands in La Crosse, WI and the surrounding areas. We need someone who truly appreciates the connection between marketing and sales, someone who genuinely gets excited with each and every sale - big or small. The purpose of the Inside Sales Account Manager position is to actively close advertising sales on existing billboard inventory and/or set up sales appointments. The position also includes some clerical duties that include, but are not limited to, generating proposals, sales contracts, production orders, and artwork. Why Lamar? Rated 1 Sales team for 2025 on Comparably , our Sales Account Executives are the connection between Lamar and the communities we serve. Our AEs meet and exceed sales objectives in their assigned territory by using professional sales techniques to develop long-term advertising relationships that grow not only Lamar advertising sales, but also our relationships in our communities. Lamar is a certified Great Place to Work , with 86% of employees in agreement. Lamar Advertising has also been named as a “Best Company to Work For” in U.S. News & World Report’s annual ranking. Learn more about us on our official YouTube channel . Check reviews and company updates on our Glassdoor page Learn more about our Great Place to Work certification. What you can expect from us: A Monday - Friday, 8:00 am - 5:00 pm work schedule The first year earning potential is $40,000 - $70,000 / year , dependent on the individual's experience and ability to close sales. This is an hourly position with incentive opportunities. 120 hours of paid time off (PTO) that increases with tenure 12 paid company holidays, including President's day and Juneteenth A comprehensive 6-week training program Career advancement opportunities Ongoing professional development and internal leadership programs to maximize your career potential Multiple medical plan options and health savings account Hospital, Critical Illness, and Accident coverage Short & long-term disability and paid parental leave Employee Stock purchase plan 401k plan with company match Wellness program incentives such as medical plan premium holidays and HSA contributions What we are looking for in YOU: Excellent computer skills required; including Microsoft Word & Excel. Must be willing and able to learn to use Lamar’s computer applications, g-mail, Google drive, & presentation software. Must have a high level of organization, verbal communication, written, and interpersonal skills to handle sensitive situations. Must be able to multi-task and work well as part of a team Position continually requires demonstrated poise, tact and diplomacy. Gregariousness and quick thinking is a plus. Must have attention to detail in composing, typing and proofing materials, establishing priorities and meeting deadlines. Education and experience: Education and Experience Requirements A high school diploma or equivalent is required. College Degree preferred. Minimum of 1 year telephone sales experience required, but 3 years telephone experience preferred. Minimum of 1 year office experience is required, experience in a sales or marketing-based environment preferred. Please note: Upon submitting your application, you will be asked to complete an 8-15 minute personality assessment. This assessment compares your professional soft skills to the skills required for success in this role. Please answer honestly; this is not a test! Not completing this assessment could result in disqualification from consideration for this position. Candidates with a disability in need of an accommodation to fulfill our application requirements should email recruiting@lamar.com . A day in the life: Responsible for selling and actively closing advertising sales on existing billboard inventory over the phone to established customers or new prospects via the telephone or walk-in business. Handle entire sales process from proposal to close; reach or exceed monthly sales quotas. Solicits and maintains contact with current and prospect key accounts. Track activity, prepare and maintain records for sales leads and account status. Coordinate office marketing needs in conjunction with the Sales Manager, Lamar Corporate, and our Artist. Update and generate new marketing pieces. Assist Sales Manager with a variety of duties, including but not limited, to call-in requests, spreadsheets, and internal paperwork. Assist Sales Team with a variety of duties including, but not limited, to one-sheets and other pieces for clients such as digicap for spec art. Make 30-50 outbound sales calls a day to actively make sales & schedule appointments for outside sales. Assist with sales proposals. Answering phones and assisting in other office and clerical duties assigned. Track and update sales contracts, artwork, etc. Physical Demands and Work Environment: The primary work environment is an office. Some outside work required this will include being out in the rain, snow, cold, heat and humidity. The physical demands for this position include light lifting, pushing, reaching, seeing (with a focus on reading, color distinction, acuity, depth perception, and peripheral vision), sitting more than 50% of the time, standing, stooping, talking, turning, and walking. 70% of each work day will be spent making telephone calls or assisting in the sales process. Who we are: Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in the world. With over 351,000 displays across the United States and Canada, Lamar is dedicated to helping both local businesses and national brands reach broad audiences every day. We provide ad space through: Billboards Interstate logos Handpainted murals Transportation and airports The largest network of digital billboards in the United States We live by the Golden Rule, and we operate with honesty and integrity in every aspect of our business. We are open with our employees, transparent with our customers, and loyal to the communities in which we serve. While Lamar is a large company, each office has its own culture and family atmosphere, making employees feel connected both locally and nationally. We are committed to sustainable and environmentally friendly business practices and use a number of innovative strategies to reduce our environmental impact. We are actively working to reduce our annual greenhouse gas emissions and are projecting a 70% decrease by 2026 as a result of our efforts. Lamar is an EEO/AA employer including Individuals with Disabilities, Protected Veterans, and any other State or Federally protected characteristic. Please note: Lamar Advertising does not sponsor or take over sponsorship of a work visa. Only candidates with U.S. work authorization not requiring sponsorship will be considered for employment. SMS and Email Communications: By providing your contact information and submitting this form, you agree to receive email and SMS communications from Lamar Advertising Company regarding job opportunities, hiring events, and career-related updates. Message and data rates may apply. You can opt out at any time by emailing recruiting@lamar.com or replying 'STOP' to text messages. Your information will be processed in accordance with our privacy policy . Disability Self-Identification: When applying for a job with Lamar, you will be asked to voluntarily self-identify whether you have a disability. Please take a moment to watch this video for clarification on why we're asking for this information! California Residents - Lamar collects personal information in the ordinary course of considering job applicants. This information may include, for example, name, address, phone number and other contact information, employment history and reference contact information, and any other information provided by an applicant to Lamar. By submitting an application, you consent to the use or sharing of this personal information solely for the purpose of consideration for employment by Lamar. Lamar will not sell this information. Reg55ID EarlyTalent Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

Keywords: Lamar Advertising Company, La Crosse , Inside Sales Account Manager, Sales , West Salem, Wisconsin