Digital Marketing Specialist

Company: Wieser Concrete Products, Inc.
Location: Maiden Rock
Posted on: February 13, 2026

Job Description:

Job Description Job Description Wieser Concrete Products, Inc. is a manufacturer of precast products for agriculture, commercial, highway, and underground applications. Wieser Trucking Inc supports Wieser Concrete by hauling and placing many of the manufactured items like tanks, retaining walls and other custom products all over the USA. Founded in 1965 by Joseph H. Wieser, Wieser Concrete Products, Inc. started its manufacturing operations near Maiden Rock, WI. Since that time, the company has grown from a single employee over 200 team members. The growth of this family-owned business has come from the production of high-quality products coupled with exceptional customer service. Wieser Concrete Products, Inc. is well known in North America as a supplier of precast concrete products throughout the entire United States as well as parts of Canada and Mexico. Over the years, the market demand has resulted in Wieser Concrete Products, Inc. developing additional manufacturing facilities in Menomonie and Portage, WI; Roxana, IL; Rosemount, MN; and distribution sites in Spooner and Weston, WI and Jordan, MN. Wieser Concrete Products Inc. | Precast Concrete Specialists Benefits: Competitive wages Paid time off 401k with employer match Profit sharing High deductible medical insurance and employer health savings account contribution Supplemental voluntary dental, vision, accident, hospital, life, disability, critical illness insurance Employee Assistance Program Digital Marketing Specialist Job Summary We are seeking a motivated, creative digital marketing specialist to join our organization. The position is in-person, not online or hybrid. You will be required to work in the office. In this position, you will provide input for and implement marketing strategies and monitor trends that indicate the need for new products and services. You will be responsible for all marketing digital activities to include web, social, digital advertisements, and internal marketing. Digital Marketing Specialist Duties and Responsibilities Provide input to and execute marketing strategies that align with company goals Manage website updates and search engine optimization Create scheduled digital marketing content for social media and website distribution Film and edit company promotional videos for social media and website Support sales team with up-to-date and aligned marketing materials Plan and support promotional and awareness campaigns (internally and externally) Develop, distribute, and manage all online campaigns Develop and execute plan to monitor, track, and document marketing results Digital Marketing Specialist Requirements and Qualifications Bachelor's degree in communications, marketing, advertising, sales, or related field 3-5 years of previous experience as a marketing manager, social media manager, strategist, graphic design, or related marketing experience Proficient in video editing software (Adobe Premiere) Proficient computer skills (Canva and Microsoft Office Suite) Proficient in professional social media account management and promotion Excellent written and verbal communication skills Solid understanding of effective marketing strategies, materials, and channels Ability to manage numerous concurrent projects Digital design and content development skills required

Keywords: Wieser Concrete Products, Inc., La Crosse , Digital Marketing Specialist, PR / Public Relations , Maiden Rock, Wisconsin