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Sr Principal Analyst, Digital Marketing Expert - Healthcare

Company: Gartner
Location: La Crosse
Posted on: August 4, 2022

Job Description:

As part of Gartner's Marketing and Communication practice, you will help digital marketing leaders in the Healthcare industry achieve their strategic objectives and improve their digital businesses.What you'll do:

  • Conduct analysis and write research to represent thought leadership and adviseHealthcare marketing leaderson best practices, includingin site and app, digital marketing, social media, and consumer and industry trends in all relevant healthcare industries (pharmaceuticals hospitals/health systems, medical devices).
  • Deliver high quality actionable advice through video-based and face-to-face presentations and discussions with clients.
  • Remain ahead of the curve on developments and issues within these specified areas as well as applicable adjacent areasWho you are:
    • To thrive in this role, it helps if you are obsessed with your topic-- this means you need to know your industries, trends, best practices, innovations, etc. and be able to see both the forest and the trees
    • Excellent collaborator with the ability to quickly build rapport and gain client trust
    • Confident and engaging speaker with a high level of executive presence (prior experience with speaking engagements is a plus)
    • Analytical thinker with the ability to process information quickly and make actionable recommendations
    • Demonstrated ability to write compelling, actionable research for executive clients
    • Excellent verbal and written communication skills in English
    • Willing to challenge conventional norms and viewsWhat you'll need:
      • 5-10 years subject matter expertise in digital marketing, personalization,Health Care Professional engagement, nonpersonal promotion strategies, consumer/patient insights, andbrand planning in the pharma, medical device, and health system sectors
      • Knowledge of the brand landscape in your industries-- leading brands and enterprises, rising leaders, category-specific leaders, and best-in-class executions
      • Strong understanding of industry and consumer dynamics and a clearly articulated point of view on key opportunities and risks for Healthcare marketing leaders
      • A clear, demonstrable understanding of the role of site and app experiences, content, paid and organic search, advertising, email, and social media platforms in targeting consumers/HCPs, driving traffic, and increasing conversion and engagement
      • Understanding of how to build a digital marketing and engagement roadmap, how to refine or advance an existing strategy, and how brands are taking advantage of emerging trends
      • Experience with CX, UX, media, and/or Content Management, agnostic of industry, is a plus
      • Strong analytical skills, business and financial acumen
      • Bachelor's or equivalent experience, Master's degree preferred
      • Ability to conduct occasional travel, regionally and globally#LI-RemoteWho are we?Gartner delivers actionable, objective insight to executives and their teams. Our expert guidance and tools enable faster, smarter decisions and stronger performance on an organization's most critical priorities. We've grown exponentially since our founding in 1979 and we're proud to have nearly 16,000 associates globally that support our 14,000+ clients in more than 100 countries.What makes Gartner a great place to work?Our teams are composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations. We believe that a variety of experiences makes us stronger-as individuals, as communities and as an organization. That's why we're recognized worldwide as a great place to work year after year. We've been recognized by Fortune as one of the World's Most Admired Companies, named a Best Place to Work for LGBTQ Equality by the Human Rights Campaign Corporate Equality Index and a Best Place to Work for Disability Inclusion by the Disability Equality Index.Looking for a place to turn your big ideas into reality? Join #LifeAtGartner What we offer:Our people are our most valuable asset, so we invest in them from Day 1. When you join our team, you'll have access to a vast array of benefits to help you live your life well. These resources are designed to support your physical, financial and emotional well-being. We encourage continued personal and professional growth through ongoing learning and development opportunities. Our employee resource groups, charity match and volunteer programs keep you connected to your internal Gartner community and causes that matter to you.The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company's career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at +1 (203) 964-0096 or by sending an email to.Job Requisition ID:66903By submitting your information and application, you confirm that you have read and agree to the country or regional recruitment notice linked below applicable to your place of residence.Gartner Applicant Privacy Link: efficient navigation through the application, please only use the back button within the application, not the back arrow within your browser.

Keywords: Gartner, La Crosse , Sr Principal Analyst, Digital Marketing Expert - Healthcare, Healthcare , La Crosse, Wisconsin

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