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Product Manager

Company: Gables Search Group
Location: La Crosse
Posted on: November 18, 2022

Job Description:


Our client needs a Marketing Product Manager for their portable equipment product lines. They design and manufacture heating equipment for a variety of purposes. You will be responsible for developing product plans, pricing, promotions, sales tools, and providing analysis of specific markets. Responsibilities include project management, strategizing, segment direction, traditional general marketing, and providing direction for the development of brochures, catalogs, tradeshow and event communication strategies, and e-marketing activities. You will report to the V.P. of Marketing. This position is in the beautiful La Crosse, WI area. Relocation is available.

What you will be doing:


  • Lead the marketing efforts for our client's portable products group, with focus on clients in the construction, industrial, and event industry.
  • Analysis of market size, competitors, distributor and end-user requirements for assigned product lines.
  • Develop and implement product line plans to achieve marketing, sales, and financial performance objectives.
  • Identify new product opportunities and be the voice of the customer in terms of requirements in product features, service, technical application, pricing and delivery. Participate on cross functional team for new product development projects.
  • Perform financial analysis and recommend pricing levels to achieve target revenues/gross margins.
  • Forecast product sales.
  • Communicate price and price changes to all participants in the sales process through letters, emails, website, direct mail, etc.
  • Develop marketing materials, in conjunction with the internal graphic design team, including, but not limited to catalogs, brochures, training materials, internet marketing, etc.
  • Develop trade show goals and communication strategy and implement in conjunction with sales and marketing team.
  • Create marketing presentations.
  • Work closely with Sales, Engineering and Operations teams.
  • Requires 25% travel.


    What they are looking for:

    • Associates degree or higher
    • Minimum of two years of experience in marketing.
    • Strong project management skills with the ability to manage multiple projects.
    • Effective interpersonal and written communication skills in a business environment.
    • Excellent organizational skills.
    • Proficiency using Microsoft Office applications.
    • Copywriting skills.
    • Prefer experience in industrial / construction supply or equipment rental industries.
    • Experience in fieldwork, you will be traveling to customers, dealers and trade shows.


      Benefits and Features - They truly VALUE and APPRECIATE their employees!

      • EXCELLENT Benefits and Compensation Plan -3% Employer contribution to 401K
      • Health, Vision, Dental, Life and disability insurance
      • Assistance with relocation if needed
      • Free basic health care at the local clinic in addition to the insurance
      • Tuition reimbursement

Keywords: Gables Search Group, La Crosse , Product Manager, Executive , La Crosse, Wisconsin

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