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Business to Business Marketing Copywriter

Company: Inland
Location: La Crosse
Posted on: October 11, 2019

Job Description:

Company: Inland

Join a team of energetic, passionate people creating breakthrough solutions that innovate the packaging industry. Where motivation is rewarded, and professional goals are exceeded.

We are a growing, family-owned company with three US locations. We collaborate with some of the biggest consumer brands including MillerCoors, Kraft, Purina, New Belgium, Arizona Beverages and Nestle. You can see our labels and packaging on store shelves across North America.

Be a part of our family tradition of expertise, creativity and drive to produce great packaging.

We power great packaging. You power us.

Job Summary:

The B2B Marketing Copywriter is primarily responsible for the development of key B2B marketing content that is vital to Inland's growth. This position will be responsible for a variety of content needs including creating and refining website copy, creating blog posts, landing pages, case studies, social media postings and more. This role requires technical proficiency with WordPress, an advanced understanding of SEO and integrating results measurement into our marketing strategy. The ideal candidate must be a proficient writer and editor for all media, capable of producing high-quality content and be passionate, driven and self-motivated

Essential Duties & Responsibilities:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This list of essential functions is not exhaustive and may be supplemented as necessary.


  • Writes, edits, and reviews external communications for media, promotional/marketing efforts in print and electronic formats

  • Researches and develops ideas for thought leadership communications, including educational papers, seminar topics, webinars, ebooks and other material

  • Website content development, posting and refinement

  • Manages SEO and SEM

  • Works closely with Marketing and Sales to ensure content aligns with Inland's overall Sales and growth strategy

  • Tracks content performance across multiple channels and reports and communicates key learnings

  • Conceives, drafts, proofreads, and edits written materials efficiently

  • Manages multiple projects effectively and meets tight deadlines

  • Understands and communicates technical subjects in a clear, concise, and engaging manner

  • Optimizes content based on Inland's SEO strategy with compelling headlines and calls-to-action

  • Identifies and recommends opportunities for content reuse

  • Understands and applies audience insights, messaging and competitive information to help shape content strategies

  • Accountable for the accuracy and quality control of communications

  • Develops relationships with SME's, both internal and external, to support content development

  • Demonstrate the ability to work independently with sound judgement related to the representation of the Inland brand.

    Core Competencies:


    • Continuous Learning



      • Actively identifying new areas for learning; regularly creating and taking advantage of learning opportunities; using newly gained knowledge and skill on the job and learning through their application.


      • Collaborating



        • Working cooperatively with others to help a team or work group achieve its goals.


        • Authenticity



          • Gaining other people's trust by demonstrating openness and honesty, behaving consistently, and acting in accordance with moral, ethical, professional, and organizational guidelines.



            Essential skills and experience:


            • Associates Degree in Communications, English, Marketing, Journalism or other related field

            • Exceptional writing and editing skills - both creative and technical - that requires little to no editing, with the ability to adopt the style, tone and voice based on need

            • Previous B2B marketing writing experience

            • Firm understanding of SEO best practices, content categorization, and distribution

            • Ability to translate general market themes and direction into focused topics

            • Versatile research skills and enthusiasm for learning about new topics

            • Basic HTML coding ability and proficiency in WordPress platform

            • Comfortable working independently, can take initiative and be a team player willing to take direction

            • Self-educates by reading, attending webinars and other trainings to keep up with latest trends

            • Receptive to constructive criticism

            • Proficient in all Microsoft office and basic computing programs

              Nonessential skills and experience:


              • Experience with Salesforce.com

              • Experience with Pardot.com - Marketing Automation

                Work Environment:

                Operates in a demanding, fast-paced, people-oriented manufacturing environment with frequent changes and interruptions, and multiple project assignments. Works with a variety of people including vendors, customers, employees, managers, and executives.

                Required Work Schedule:

                Part time position, working on average twenty (20) hours per week. Working hours are typically during standard business days and hours. Must be flexible to attend meetings, functions, and to be available during off hours, weekends, and holidays to meet organizational initiatives.

                Physical Requirements:

                Generally sedentary; 20/40 vision acuity.

Keywords: Inland, La Crosse , Business to Business Marketing Copywriter, Advertising , La Crosse, Wisconsin

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